Let’s circle the globe — together.

Be part of a worldwide challenge to cover 25,000 miles to help share the message of World Without Cows and support Planet of Plenty initiatives that keep the conversation going.

This isn’t a fitness challenge — it’s a movement. Whether you log your miles on city streets, country roads or local trails, every step you take helps us amplify science-led storytelling, advocate for the people who produce our food, and support agricultural education and diversify the conversation about agriculture. Why 25,000 miles?

In World Without Cows, we learn that if you lined up all the cows in India, nose to tail, they would circle the Earth 18 times. Each lap is approximately 25,000 miles — and now, we’re on a mission to complete just one, together.